30th Nov 2007
Google’s Environmental Mission: RE < C
Flush with cash from is fast rising market cap. Google announced via a press release that via their philanthropic organization Google.org that they are going to spend hundreds of millions of dollars in the quest to find renewable energy that is cheaper than coal to produce electricity – not in decades but in years, and for a profit.
“We have gained expertise in designing and building large-scale, energy-intensive facilities by building efficient data centers,” said Larry Page, Google Co-founder. “We want to apply the same creativity and innovation to the challenge of generating renewable electricity at globally significant scale, and produce it cheaper than from coal.”
Currently Coal is a primary power source for many, supplying roughly 40% of the world’s electricity. The greenhouse gases it produces are one of the greatest environmental challenges we face in regards to global warming. Even the so called “Clean Coal” initiatives mentioned of late would have practically little effect in developing nations such as China where environmental concerns often take a back seat to feeding their countries voracious appetite for energy. If Google could provide a solution that is cheaper and has the added benefit of being green it would take huge burden off of our need to utilize fossil fuels (such as coal) generate power.
Given Google’s track record with innovation and their seemingly endless supply of cash this is one green initiative that may actually have some legs. We certainly wish them the best.
Flush with cash from is fast rising market cap. Google announced via a press release that via their philanthropic organization Google.org that they are going to spend hundreds of millions of dollars in the quest to find renewable energy that is cheaper than coal to produce electricity – not in decades but in years, and for a profit.
“We have gained expertise in designing and building large-scale, energy-intensive facilities by building efficient data centers,” said Larry Page, Google Co-founder. “We want to apply the same creativity and innovation to the challenge of generating renewable electricity at globally significant scale, and produce it cheaper than from coal.”
Currently Coal is a primary power source for many, supplying roughly 40% of the world’s electricity. The greenhouse gases it produces are one of the greatest environmental challenges we face in regards to global warming. Even the so called “Clean Coal” initiatives mentioned of late would have practically little effect in developing nations such as China where environmental concerns often take a back seat to feeding their countries voracious appetite for energy. If Google could provide a solution that is cheaper and has the added benefit of being green it would take huge burden off of our need to utilize fossil fuels (such as coal) generate power.
Given Google’s track record with innovation and their seemingly endless supply of cash this is one green initiative that may actually have some legs. We certainly wish them the best.
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